Nancy Ajram Concert
NANCY AJRAM CONCERT
HOODIE MERCH DESIGN
Merchandise Design • Fashion Graphics • Branding
Nancy Ajram Concert Hoodie Merch Design
This project involved designing a custom hoodie merchandise collection for the Nancy Ajram Concert taking place on 5 June 2026. The client requested a hoodie design that reflects the singer’s identity, visual style, and fan culture while creating a fashionable and wearable concert merchandise piece.
The design combines pop-art inspired visuals, artist photography, branding elements, and modern streetwear aesthetics to create a bold and recognizable concert merch concept.
Category
Merchandise Design
Project
Ali Mohammed
Year
2026
By
Sara Alsubait
THE goal &
Objective
The main goal was to create a visually impactful hoodie design that connects with Nancy Ajram fans while functioning as stylish concert merchandise. The objective was to combine fashion, branding, and music culture into one cohesive design that feels modern, collectible, and suitable for event merchandising.
THE STORY
The project was inspired by the energy and identity of Nancy Ajram as a pop icon. The design direction focused on creating a hoodie that feels both nostalgic and contemporary, blending fan culture with modern streetwear aesthetics.
The visuals use a collage style composition featuring multiple artist images, combined with bold typography and symbolic branding elements to represent the singer’s presence and personality. The hoodie was designed not only as merchandise, but also as a fashion statement fans can wear beyond the concert itself.
The black and gold color palette adds a premium and concert like atmosphere, while the layered imagery creates movement and visual excitement inspired by music tour merchandise aesthetics.
OUR APPROACH
The project began with researching existing artist merchandise, fashion trends, and concert hoodie inspirations to understand current visual directions in music merchandising. A moodboard was developed to explore streetwear aesthetics, artist collage layouts, typography styles, and hoodie compositions.
Visual assets such as singer images, logos, and styling references were collected and organized before developing the concept. The design process focused on selecting a strong main image supported by secondary visuals arranged in a collage composition to create depth and visual storytelling.
Branding elements such as the logo symbol, typography, and layout hierarchy were designed to maintain consistency throughout the merch system. Mockups were then created to visualize the hoodie from multiple perspectives, including front, back, and sleeve details, ensuring the design works effectively as wearable merchandise.
the outcome
The final result is a complete hoodie merchandise concept that combines artist branding, fashion aesthetics, and concert culture into a cohesive and visually engaging design suitable for production and event merchandising.