Dilara Branding
DILARA BRAND IDENTITY DESIGN
Branding • Graphic Design • Product Identity
DILARA BRAND IDENTITY DESIGN
This project involved creating a complete brand identity for Dilara, a women focused brand that specializes in selling mukhawer. The work included designing the logo, business cards, thank you cards, and additional branded materials, all aligned under a cohesive visual system.
The branding reflects elegance, femininity, and natural beauty through a carefully selected color palette of olive green, soft yellow, and off-white tones.
Category
Branding
Project
Aysha Fakhroo
Year
2024
By
Sara Alsubait
the Goal &
Objective
The main goal was to build a strong and recognizable brand identity that reflects the product’s authenticity and appeal to women.
The objective was to create a consistent visual language across all brand touchpoints, ensuring the brand feels elegant, natural, and premium.
THE STORY
The brand tells a story of clothings and femininity. Inspired by earthy tones and organic elements, the design creates a calm and elegant identity that connects with the target audience.
The use of olive green represents nature and authenticity, while the soft yellow and off-white tones add warmth and sophistication. The visual identity is designed to make customers feel a sense of comfort, trust, and beauty, reflecting the essence of the product.
OUR APPROACH
The project began with exploring brand direction and defining the visual identity based on the product and target audience. The logo was designed to be simple, elegant, and memorable, incorporating organic elements to reflect the natural theme.
A consistent color palette and typography system were developed and applied across all materials, including business cards, thank you cards, and packaging elements. The designs were created using Adobe Illustrator and Canva, ensuring both precision and flexibility.
Attention was given to layout, spacing, and visual balance to maintain a clean and premium aesthetic across all brand assets.
the outcome
The final result is a cohesive and elegant brand identity that reflects the essence of Dilara, creating a strong visual presence across all materials and supporting the brand’s positioning in the market.